Discount codes attract people who churn
A practical fix and a copyable AI coding prompt. Replace bracketed placeholders with your project details.
1. Check the problem
Coupon hunters aren't your buyers, they cost you lifetime value. Restrict any discount to monthly-to-annual upgrades or genuine verticals like students, skip generic 30%-off campaigns, they pull in your worst cohort.
2. Use the prompt
Discount codes bring me users who churn. Help me design a discount policy for [product] that rewards commitment instead of attracting coupon hunters: restrict it to monthly-to-annual upgrades and genuine verticals like students or nonprofits, and avoid generic percent-off. Give me the exact rules and codes.3. Verify the fix
Review the proposed diff, run the relevant checks and exercise the original failing flow before merging.
Continue in the related workflow chapter.