Building feels good, selling doesn't (kills pre-PMF)
A practical fix and a copyable AI coding prompt. Replace bracketed placeholders with your project details.
1. Check the problem
Building is deterministic, instant signal; selling is slow, probabilistic, often rejected. Schedule the unloved work like a dentist appointment: one hour every morning before you open the editor. Before, not after, or it never happens.
2. Use the prompt
Building feels good, selling doesn't, and it's stalling me before product-market fit. Help me schedule the unloved work: a daily 1-hour selling block before I'm allowed to open the editor. Define what selling concretely means for [product] each day, outreach, posts, calls, so I can't dodge it. Build me the routine.3. Verify the fix
Review the proposed diff, run the relevant checks and exercise the original failing flow before merging.
Continue in the related workflow chapter or read the longer explanation.