# Research: [Idea]

Write the kill criteria first, before you look.

## Kill criteria

If [I can't find 10 real complaints in 1 hour], I stop.

## Searches

- App Store and Google Play: [search words] -> [how many apps]
- Google Trends, 12 months: [rising, flat or one spike]

## Complaints

Real quotes, with links.

- "[quote]" ([link])

## Competitors

- [App]: one strength, one gap, the most common complaint in its reviews.
- [App]: ...
- [App]: ...

## What we do differently

The one thing none of the three does. You need this sentence again at App Review: Apple rejects apps that look like copies (guideline 4.3).